- Brand strategy
- Field marketing and experiential
- Formulation to shelf
- The Sensory Lab
- Keynotes
- Board and advisory seats
Every brand wants loyalists. A lot of spend ends up renting fair-weather consumers instead.
I started behind the bar. Since then I've built a career in brand marketing, and more recently I've been building brands of my own. From where I sit, the future of beverage is wider than any one category. It belongs to the brands that give people something to experience, can show where everything comes from, and fit the way people want to drink now.
Sensory and experiential
Taste is one sense out of five. The brands people remember build moments around all of them, at the bar, at an event, and on a screen.
Sustainability you can trace
If a brand calls something sustainable, it should be able to say where it came from and who grew it.
Sip well
People are drinking with more intention: no and low alcohol, functional drinks, and fewer, better bottles. Brands that respect that keep their customers.
What I do
Most clients start with one of these. Plenty end up using two or three.
How I work
You work with me from the first call through delivery. When a project needs more hands, I bring in the right people and run the team.
Advisory
Fractional marketing leadership, strategy and advisory, working directly with your team on an ongoing basis.
Projects
Launches, activations, trade programs and product development, scoped and staffed for the job.
Proposals and RFPs
Send the brief. I'll come back with a scope, a team if it needs one, and a timeline.
The Sensory Lab
Color, clarity, and the glass it's served in.
A guided tasting through all five senses, one pour at a time. It beats a name-tag mixer.
For teams
Leadership offsites and brand teams. By the end, everyone can explain what makes the product good, in their own words.
For guests
The consumer version, for launches, private dinners and brand activations. The same five senses, built for a room full of guests.
Press, stages and judging
- In print
- Forbes, BevNET and Food NetworkCoverage of JAS Functional Cocktails
- On stage
- Tales of the Cocktail, Life is Beautiful, S.H.E. Summit and Paris Cocktail Spirits
- Judging
- Spirited Awards, U.S. East Co-Chair. Judge at the Miami Global Spirit Awards.
Past, present, and a few of my own.
My own brands
I co-founded two brands and I'm a partner in a third. Building them is how I know what it takes to get a product onto a shelf and keep it there.
The Sensory Set
My journal on flavor, retail and sourcing.
Small on purpose.
I've spent my career as the bridge between the source and the sip. I started behind the bar, spent years leading field marketing and trade education on the Bacardi portfolio, and have been building brands ever since, for clients and for myself, from the inside.
Jet Set is how I do that work for other brands. I keep the client list short, so the person you meet on the first call is the person doing the work, with the right team behind me when a project calls for one.
Certified Sommelier. CRT Certified Tequila. Certificate in Distilling, IBD London.
Jaymee Mandeville, FounderLet's talk.
Tell me a little about the project and your timing, or send over an RFP. If I'm not the right fit, I'll say so, and I can usually point you to someone who is.