Been the founder.
Now your advisor.
Most advisors have watched brands get built. I've paid the invoices. Three brands built from the inside, a decade running national field programs for the Bacardi portfolio, and a formulation bench most marketers can't touch.
Senior marketing leadership, without the search.
For funded beverage and luxury CPG brands that need a real marketing executive before they can justify hiring one. Brand strategy, field marketing, experiential, content, and route to market, run by someone who has done each of them at national scale.
Fractional Marketing Lead
Two to three days a week inside your business. Brand strategy, team leadership, field and trade programs, launch campaigns. Built for post-raise brands with everything to prove.
For: funded non-alc, functional, spirits & luxury CPGProject & Sprint
A defined problem, a defined window. Positioning, go-to-market, trade education platforms, national program design. Scoped, priced, delivered.
For: brands, agencies, PE & VC portfolio companiesScope, formats, and pricing, in one document. Sent personally within one business day.
The specialty. Programs and rooms that convert.
This is where I've spent twenty years: national field marketing organizations, ambassador teams, trade advocacy, and brand experiences from Art Basel to Coachella to SOBEWFF. Beverage is home, and the playbook travels: fashion, beauty, and fragrance brands keep building cafés, bars, and taste-forward activations, and keep hiring agencies that can't make a drink.
Field Programs
Design and direction of field marketing and ambassador programs: hiring profiles, training platforms, market coverage, reporting, and the advocacy that turns trade into your sales force. Built like the 50-state organizations I ran.
For: beverage brands & portfolios · agenciesThe Activation Menu
Signature serve development, legal serveability, staff training, and run-of-show for pop-ups, brand cafés, fashion-week bars, and press previews. Zero-proof fluent.
For: beauty & fashion brands · experiential agenciesScent & Sip
Fragrance-to-flavor experiences that pair what the nose knows with what the palate confirms. Built with perfumers' logic and a sommelier's palate, for fragrance houses, hotels, and retail.
For: fragrance & hospitality · private clientsProducer of Record
End-to-end experiential production: concept, vendors, budget, build, and the room itself. I've produced at festival scale and salon scale, and the discipline is identical.
For: brands · clubs · luxury retailFrom liquid to listing.
Almost nobody does both sides of this. I hold a distilling certificate from IBD London, a sommelier certification, and CRT tequila credentials, and my own functional non-alc brand earned natural retail placement. Your formula and your route to market, one advisor.
The Liquid
Concept, sensory profile, functional ingredients, and formulation guidance through to co-packer readiness. Taste panels run like a distiller would run them.
Non-alc · functional · spirits · ingestible wellnessThe Shelf
Positioning, packaging brief, pricing architecture, and the retail story. The part where most beautiful liquids die, and where mine didn't.
Natural & specialty retail · grocery · e-commA founder in your corner.
I take a small number of advisory board seats with beverage and luxury CPG companies, accelerators, and funds, where a founder-operator's judgment on field, trade, and brand actually moves the number. Equity-and-cash structures on standard terms, by fit.