Give the room
something to taste.
Twenty years translating what growers, distillers, and bartenders know into what audiences feel. On stages, at sales meetings, and around tables set with glassware instead of name tags.
I've briefed field, sales, and distributor teams in all 50 states. A stage is just a bigger bar, and the job is the same: make people care about what's in the glass.
Four talks, ready to book.
The Sober-Curious Shelf
How non-alcoholic and functional beverages rewrote the rules of CPG retail, told by a founder who put one on shelf. What the category gets right, where the money is moving, and what legacy alcohol can steal back from it.
For: CPG & retail conferences · distributor sales meetings · investor daysNo Greenwash: Sustainability People Can Taste
From agave fields to Kernza® roots ten feet deep. What real supply-chain sustainability looks like in beverage, why consumers can smell the fake, and how to market conservation without a single empty claim.
For: sustainability summits · beauty & fashion stages · brand teamsRooms People Remember
Field marketing and experiential from someone who has built brand footprints from Basel to the desert to South Beach. Why the activation graveyard is full of pretty rooms nobody felt, and the sensory mechanics of the ones that convert.
For: marketing conferences · agencies · hospitality groupsFrom the Source to the Sip
The playbook for trade education, maker storytelling, and brand advocacy at national scale. How to build field programs where the people selling your product actually care, because caring is trained.
For: beverage trade · brand ambassadors · trade education programsHeadshots, bio & speaker one-sheet on request · hello@workjetset.com
The Sensory Lab
A guided tasting that uses all five senses to understand spirits, and, along the way, how people actually fall for brands. Equal parts masterclass, team experience, and applied marketing lesson. No trust falls. Real glassware.
- Sight
Color, clarity, legs. What the eye decides before the first sip, and what your label decides before the shelf.
- Sound
The crack of a seal, ice in crystal, the room itself. Sound is the most underpriced asset in brand experience.
- Smell
Where most of flavor lives. Guided nosing the way distillers and perfumers do it, and what it teaches about memory.
- Touch
Weight, texture, temperature. Why mouthfeel and materials tell consumers what "premium" means before marketing says a word.
- Taste
The payoff: structured tasting technique from a Certified Sommelier and CRT-certified tequila specialist.
The Leadership Lab
Half-day for executive and leadership teams. Five senses, one category deep-dive, and a working session that turns sensory insight into brand decisions. Offsites, summits, retreats.
The Brand Lab
For marketing and innovation teams: taste your own category blind, against the competitive set, and leave with a sharper positioning than any deck could give you.
The Salon
The evening version. Client entertainment, member clubs, private groups. Spirits or fully zero-proof, scented, scored, and unforgettable.