Speaking
Keynotes, panels, moderation and workshops in the U.S. and abroad, on what growers, distillers and bartenders know and why it matters to the people buying the drink.
On stage
- Tales of the Cocktail
- Life is Beautiful
- S.H.E. Summit
- Paris Cocktail Spirits
I've also briefed field, sales and distributor teams across the country and internationally. A stage is just a bigger bar, and the job is the same: help people care about what's in the glass.
Talks to book
The Sober-Curious Shelf
How non-alcoholic and functional drinks changed CPG retail, from a founder who put one on shelf: what the category gets right, where the money is going, and what traditional alcohol brands can learn from it.
For CPG and retail conferences, distributor meetings and investor daysNo Greenwash
Supply-chain sustainability in beverage, from agave fields to Kernza's ten-foot roots: how to tell a real claim from a leaf on a label, and how to market the real ones.
For sustainability summits, beauty and fashion events and brand teamsRooms People Remember
Field marketing and experiential from someone who has built brand experiences from Art Basel to the desert to South Beach: why so many good-looking activations are forgotten, and what the memorable ones do with the senses.
For marketing conferences, agencies and hospitality groupsFrom the Source to the Sip
Trade education, maker storytelling and brand advocacy at national scale: how to build field programs where the people selling your product care about it.
For the beverage trade, brand ambassadors and trade education programsHeadshots, a bio and a speaker one-sheet are available on request: hello@workjetset.com
The Sensory Lab
A guided tasting through all five senses, one pour at a time. It shows how people experience a drink, and along the way how they come to love a brand. It beats a name-tag mixer.
- SightColor, clarity and legs. What the eye decides before the first sip, and what a label decides before the shelf.
- SoundThe seal cracking, ice in the glass, the room itself. The part of a brand experience most teams never plan.
- SmellWhere most flavor lives. Guided nosing the way distillers and perfumers do it, and what it shows about memory.
- TouchWeight, texture and temperature, and how they tell people what premium means before any marketing does.
- TasteStructured tasting technique from a Certified Sommelier with CRT tequila certification.
The Leadership Lab
A half day for executive teams: the five senses, a deep dive into one category, and a working session that turns what the team tasted into brand decisions.
For offsites, summits and retreatsThe Brand Lab
For marketing and innovation teams: taste your category blind against the competition and leave with clearer positioning.
For brand and innovation teamsThe Salon
The consumer version: an evening for guests, with spirits or fully alcohol-free.
For launches, private dinners, client entertaining, member clubs and brand activations